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7 New Year considerations for the modern-day marketer
Proving the value of the marketing department (particularly to sales) has been an age-old debate, but never so poignant as it is in today’s environment. Tighter budgets, the proliferation of channels,...
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Marketing 2011: our survey says…
For those of you reviewing 2011 plans right now, we asked a few senior marketing directors “what are your marketing considerations for 2011”? Unusually no single answer was the same, a PR person’s...
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Left hand meet right hand: how social media is a natural driver for internal...
I’ve been to three customer sites in the last week or so to discuss marketing challenges posed by social media. What has been obvious is the variety of job titles I’ve met with, that in 17+ years of...
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5 reasons to embrace social from the #b2bevents social media seminar
Last week we attended and spoke at the B2Bmarketing events (#b2bevents) seminar on social media measurement. A strong speaker line-up reinforced at least 5 reasons to embrace social from a b2b...
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5 quick fire ways social media can drive your business
1. Customer Service & Support BT is an excellent example of ‘Social Service’, @BTcare. Your C-levels execs get this too, having read all about the Net Promoter score, they now see it as a...
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ControlCircle selects Clevertouch for PR, social media & marketing automation...
Great to see PRWeek recognition for our recent new client win ControlCircle. Not only is it a brilliant team and brand to be working with, it’s a great example of the way PR is evolving to become a far...
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Integrating online events into your marketing strategy
CleverTouch provides best practice advice on integrating marketing activities and channels In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at...
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PR is dead. Long live PR! How you can demand so much more from the new model...
Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise...
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Social media, MA and demand generation: a joined-up marketing approach to...
According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its...
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Stop Press: Content isn’t King, it’s a tactic
Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’. I do tend to cringe when I hear the phrase ‘content is king’. It...
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